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VP Strategy, Products & Services

Rick Cazenave is an accomplished executive with more than 30 years of global leadership across the process manufacturing value chain — including strategy, operations, product development, supply chain, commercial execution, and M&A. At ALiBrX, Rick leads strategy for the development of high-value product and service platforms across lithium, bromine, iodine, and future mineral offerings. He plays a critical role in translating technical innovations into scalable product portfolios, market-driven solutions, and differentiated customer services — all aligned to ALiBrX’s vision for next-generation brine mineral manufacturing.

Rick’s career spans senior leadership roles at Lanxess, Loparex, Celanese, and International Paper, where he held P&L accountability for businesses ranging from $200 million to over $900 million. As Head of Global Marketing for Lanxess’ $550 million bromine and derivatives business, he led global strategy, customer segmentation, and market positioning across a suite of high-performance flame retardants and specialty chemicals. Rick has consistently delivered enterprise-level transformation — including a 400% increase in integrated business value, a 180% EBITDA gain in a global oligopoly, and five consecutive years of double-digit profit growth in a multi-site specialty materials platform.

Rick has deep executive leadership experience across publicly traded companies and private equity, transforming profitability, product portfolio design, and strategic pivots requiring transaction and/or expansion. He holds a B.S. in Chemical Engineering and an MBA from Auburn University, where he also played college football. Outside of work, Rick is active in baseball, weight training, and martial arts.